About EthicalNorway
Travel Norway responsibly, ethically, and in-depth.
EthicalNorway is an initiative by Ethical Travel Portal, helping you explore Norway like a local through expertly curated journeys full of thoughtful touches. Norway is our home — and we are incredibly proud of its heritage and biodiversity. With years of experience designing custom travel, we know there are countless hidden gems here — from peaceful fjord villages and dramatic coastlines to forest trails and mountain farms. Our carefully curated journeys and unique, first-hand insights feature Norway’s top activities and attractions. But we believe our country is best experienced through its people — their authentic stories and community pride — and we create trips that give back, while bringing Norway’s natural beauty to life. In fact, that’s our speciality!
Who We Are
We are local travel curators, storytellers, and sustainability professionals who prioritise making travel in Norway meaningful — for both travellers and their hosts.
EthicalNorway builds on decades of experience from Ethical Travel Portal, combining our responsible tourism values with Norway’s natural ease and simplicity.
Our team connects you directly with guides, artisans, small producers, and nature stewards — ensuring every visit supports the communities you meet.
Our Vision
To offer an honest, transparent, and regenerative way to discover Norway — a mindful new approach to travel where:
- local pride shapes each experience
- transparency shows where your money goes
- your journey strengthens the places you visit
We see travel as a force for good — for people, the planet, and its cultures.
Our Commitment
EthicalNorway stands for:
- Responsibility – travelling that respects nature and people
- Transparency – showing a journey’s impact through STOMP
- Local Pride – celebrating those who keep Norway authentic
- Storytelling – championing local voices via RESONATE
Together, these values make our travel honest — and your trips unforgettable.
Join The Movement
Explore Norway the ethical way — slow, mindful, and connected.
Every journey tells a story. Every choice makes a difference.
"Every detail was thoughtful. We experienced places we never would've found ourselves — and it all felt natural, respectful, and free of the usual tourist stress."
— Sarah, USA
"I loved that we could go slow. The days had rhythm, space, and surprises. It felt personal — like Norway was welcoming us in."
— Jonas, Germany
