Travel in Norway: Our Responsible Travel Guidelines

What Makes An Itinerary "Slow Travel"?

We want our travellers to slow down and truly get to know the places they visit. Norway rewards patience: fewer stops, less backtracking, and more presence. Less is often more.

Our Approach to Responsible Travel

Every Norway itinerary is planned to create value for local communities and their natural surroundings, prioritising locally owned businesses, guides, social enterprises, and respectful use of nature.

Guidelines For Our Trip Planners

Travel more slowly: Trips should be at least 10 days long, with a minimum of two nights per destination. Every trip must include at least one destination with a three-night stay.
Extend the season: Plan trips suitable for shoulder and off-season travel as well.
Ease the pressure: Avoid overcrowded hotspots — focus on less-visited places.
Stick to specialities: For trips that start or end in Bergen or Oslo, we do not include these cities in the itineraries (they're easy for travellers to add themselves).
Always remember authenticity: Every trip should give a true and realistic picture of destinations, products, and services — offbeat options, long stays, slow food, soft activities from small local companies, interaction with locals, and immersive heritage experiences.

Transportation In/To Norway

We use our expertise as local specialists to design journeys where the mode of travel itself becomes part of the adventure.

Travel slowly: Keep movement to a minimum, with road trips limited to about three hours of driving between destinations.
Travel like a local: Use public transportation where possible, making it part of the experience rather than just a means of transport.
Use electric cars: Where relevant, plan routes with accessible charging stations.
Travel to/from Norway: Promote trains, ferries, or buses as alternatives to flying, highlighting greener ways to reach the country.
Carbon awareness: Minimise the footprint of each trip, and give travellers information about low-emission options.

The Experiences We Include

Our experiences are immersive. We invite travellers to dig deeper into Norwegian culture, join local activities, connect with local suppliers, and enjoy short-travelled products. We promote local suppliers, small independent guiding, and soft-activity companies.

We include nature-based activities adapted for international guests who may be unfamiliar with Norwegian nature, aiming to guide the right guest to the right trail at the right time.

We avoid motorised activities (such as RIB boats) unless they're certified and environmentally responsible. We do not include experiences involving animals in captivity (like zoo visits) or harmful wildlife encounters. Any wildlife-based activity must be ethical, respectful, and conservation-supportive.

Where We Stay

We recommend hotels and accommodations that, where possible:

Have a strong environmental and social profile
Are certified
Are locally owned
Offer a boutique-style experience
Focus on building warm host–guest relationships
Promote the local culture, tradition, and history of the place
Share clear accessibility information

Where We Eat

We recommend restaurants that:

Focus on locally sourced and regional ingredients
Highlight seasonal fruit and vegetables
Make it easy to eat less-travelled food, reducing food miles
Celebrate and promote local cuisine
Contribute positively to the local food economy and community

How We Keep Travellers Informed

 We communicate not only the Right to Roam (allemannsretten) but also the Duties of Public Access (allemannspliktene) that come with it, guiding guests toward respectful and considerate behaviour in nature and local communities.
 We provide clear information about environmentally friendly travel choices, to and from the destination and during the stay.
 Products and services with environmental certification are always highlighted with the “Reis Grønt” symbol.
 We ensure accessibility information is transparent and accurate, so each traveller can decide if an experience suits their needs.
 We include safety and preparedness information: weather conditions, packing guidance, cultural norms, road safety, and emergency support.

These are the guidelines we use to plan our itineraries, reflecting the values we care about most: slow travel, authenticity, responsibility, and respect for local communities and nature. While we acknowledge that it's not always possible to meet every guideline perfectly on every trip, we nevertheless aim to follow these principles as closely as possible and make thoughtful decisions to ensure every journey aligns with our values.